There's a strong desire for fashion, evident from TV series, books, and exhibitions dedicated to the world of fashion and its protagonists from every era. This desire, particularly for made in Italy fashion, is certified by recent economic data.
According to the Fashion Economic Trends forecast by the Camera della moda, the turnover of the Italian fashion sector in 2023 was €102 billion, a 4% increase from 2022, which is at least four times higher than the GDP growth of our country. Export also performed well despite wars and geopolitical tensions.
This craving and desire for fashion translate into purchases, despite inflation and economic uncertainties. Contributing to this are global events like Milan Fashion Week, which sets the stage for winter 2024-25 fashion. The first two months of this year have highlighted an increasingly close relationship between fashion and major entertainment events.
Fashion shows are often likened to theatrical or cinematic performances, as illustrated in Grazia D'Annunzio and Sara Martin's book "Ciak si sfila. I défilé di moda in trenta film". This relationship between fashion and entertainment has evolved over time, becoming a showcase for designers, brands, and artists.
However, the challenge for the fashion industry is to keep alive the dream it evokes while remaining a mirror of reality and social and cultural changes. This means balancing creativity with environmental and social sustainability and choosing credible partners who share a vision of a better world.
If the industry succeeds in this endeavor, the dream of fashion will seem more real and accessible to as wide an audience as possible, moving away from the idea of fast fashion and embracing a vision of future fashion, which requires reflection and responsibility from everyone.
